For the information that must find you.

Primal is a smart machine that understands the specific topics you truly care about.

Everyday, it learns, researches and harvests the right information from across the Web and delivers it to your browser, email, and content services.

Your content curator

Your content curator

Primal automatically scours the Web, harvesting content that matches your interests, organizing it on a private website. Discover and share the items that reflect your unique perspective.


Your personal researcher

Your personal researcher

Primal prepares daily email digests and real-time alerts of information highly relevant to your interests. Use it to monitor new developments, gain insights, and make better decisions.


Your digital manager

Your digital manager

Throughout the day, Primal explores thousands of content sources and assembles a single intelligent RSS feed, filled with only those items that match your interests. Connect your Primal feed to your favorite apps and publishing tools to deliver your content where and when you need it.