Why Primal?

Learn why Primal is simply the best choice for personalizing your apps.

Ask an Expert

Get in touch with a solution specialist at Primal for a free consultation.


Get a free API key and start building a Primal-powered solution today.

No thanks …

Consumer interest data.
Semantic content targeting.

Rapidly personalize your Web and mobile applications.

Unlock markets of one

Unlock 'markets of one'

One-size-fits-all doesn't cut it in today's competitive markets. Primal is the only solution that supports your customers' specific interests to make your products and services stand out from the crowd.

Big data power without big data hassles

Big data power
without big data hassles

Primal is the most comprehensive source of consumer interest data — built-in. We don't need to collect or analyze your customers' activities. Primal delivers big data benefits without compromising your customers' privacy.

Empowering your team & product vision

Empowering your
team & product vision

You don't need to be a data scientist to use Primal. It integrates seamlessly with your existing solution to speed your time-to-market. Our solution specialists and support team are here to help you every step of the way.