Introduction

How do we roll out the Semantic Web? Paradoxically, the fast track may involve getting help from billions of people who know nothing about the Semantic Web and have no interest in it. Much of the effort in semantic representation has been focused on annotating existing content. Unfortunately, creating a shared semantic layer over existing content is proving to be a daunting task. We need alternative strategies, and more importantly, many non-technical contributors. How can we better devise solutions to put those billions of semantic generators to work on building the Semantic Web?..