Open Positions
We’re currently hiring for these positions:
Our Culture
Primal is a small company of big thinkers. We don’t think all the big questions have been answered. In fact, we’re pretty sure the most important questions haven’t even been asked yet.
We’re a multi-disciplinary team of professionals. We have a lot to do, so we spread out, each member owning large swaths of responsibility. We work closely and collaboratively across teams to get things done.
That’s what makes it fun. We believe in something we call “Primal Power” — a company fueled by passion, profit and purpose. Every day is a new challenge, an exciting twist and an opportunity to do more.

Our Values
While we expect everyone to embrace Primal’s organizational values, we fully expect each team member to bring their personal values to work as well. We embrace diversity in our individual backgrounds, in our leadership, and in our ideas, while always respecting the values of others.
What We Do
- Innovation: We’re pioneers of new products and technology: what’s next, not what’s now.
- Embrace big problems: We may be a small company, but we don’t waste our time on small problems.
How We Do It
- Exploration: We’re not afraid to fail. But when we do, we fail fast and fail cheap, then move on.
- Constraints: Time and money are limited, and these constraints fuel our innovation.
- Good Enough: Perfection is the enemy of innovation and first-movers.
- Measurement: We are skeptical. We value market tested facts and evidence, not just opinions and assumptions.
- Agility: We focus on small iterations, testing our assumptions in the market as early as possible.
- Growth: We’re building a world-class, high-growth company. We look for individuals who work hard, smart and with passion while embracing growth.
How We Treat Each Other
- Respect: For individuals, for our organization, and for our opportunity.
- Responsibility: We own our accountabilities as individuals and support each other as a professional team.
- Flexibility: We recognize that individuals have individual work styles. We support flexible working hours and telecommuting.
- Openness: We value trust and transparency as essential for a fast-moving organization.
Our Work Environment
Primal is based in Waterloo, Ontario, Canada.
Our philosophy to work is very results-oriented. We support work-life balance, flexible working hours, and telecommuting. And thanks to our Employee Trust, all Primal employees are also automatically Primal shareholders.
In designing our offices, we try to support both solitary and collaborative work styles, through individual team rooms and innovation areas for meetings and brainstorming. Our objective is to provide the most productive and inspiring work environment possible.
