Consumers Demand Personalized Products and Services

The digital world is growing rapidly, both within the enterprise and on the real-time Web. As big data continues to get bigger, consumers are increasingly demanding more personalized offerings – getting what they want without the time, effort and frustration often required today.

To personalize their offering effectively, companies need data that describes the interests of individuals. Since machines do not understand the meaning of natural language, machine-readable semantic data is a crucial component to all personalization systems.

Most personalization solutions are data-driven, using content that is produced and organized in advance of consumers articulating their needs.  Data-driven approaches to personalization are extremely expensive and time-consuming, often forcing consumers to surf and search through a glut of pre-packaged content they don’t need.

Primal Powers Personalization

Primal’s fully automated and real-time technology delivers simple and cost-effective personalization at Internet scale.

Primal supports the personalization of new and existing Internet products and media. Our solutions enable more convenient and productive online experiences, personalized according to the interests of each individual user.

Companies of all sizes can gain a significant advantage with Primal by having the ability to personalize–tailoring their offering to the individual interests of every consumer.

The ability to meet this demand for personalization leads to higher rates of customer transactions, better user engagement and loyalty, and new product and market diversification–ultimately generating new revenue streams. Your consumers benefit from a more personalized, convenient and productive online experience.

Our Markets

Social Networking & Collaboration

Why it matters: Interest networking supports more productive collaboration and enables a variety of new value-added services for social networks.

Interest networking is the evolution of social networking, connecting people to the information, services, friends and colleagues that match their individual interests.

Read more about Primal’s solution for social networking and collaboration.

Mobile Computing

Why it matters: Automated virtual assistants represent a new user experience tailored to mobile computing, disrupting the market for Web based services and apps by pushing computation-heavy activities off the device.

Primal enables a breakthrough experience in mobile computing. Primal powers a more satisfying mobile experience by automating common tasks such as tracking news updates, recommending restaurants, and finding product deals that match users’ unique interests.

Read more about Primal’s solution for mobile computing.

Vertical & Enterprise Search

Why it matters: A more personalized search drives increased customer transactions and improved content productivity.

Primal’s personalized search and discovery solution surfaces the interests of individual consumers and connects them with the best available content, even in environments with a limited number of documents and a very broad set of user interests.

Read more about Primal’s solution for vertical and enterprise search.

E-commerce & Advertising

Why it matters: Personalized product recommendations and messaging generate higher conversion rates and improved customer loyalty.

Primal’s personalized recommendation system presents customers with products and messaging that appeal to their unique interests. As the only consumer-directed and real-time solution to product and service recommendations, it organizes and segments offerings at the very moment consumers are expressing their interests. This allows consumers to self-identify based on their unique interests, at that moment in time.

Read more about Primal’s solution for e-commerce and advertising.

News & Information Services

Why it matters: Content can be segmented into more fine-grained categories than what is possible with manual approaches, enabling new market development.

Primal powers on-the-fly content curation and filtering, directed by the interests of individual customers. Primal’s real-time capabilities can keep pace with the most demanding environments, including social media.

Read more about Primal’s solution for news and information services.