For frequently asked questions about our Solutions, please see our FAQ.

Primal supports the personalization of existing Internet products and media, as well as the creation of entirely new products.

Unlike most semantic technology solutions, Primal integrates painlessly with existing products and media. Using Internet-based protocols, we impose no additional burdens on your existing content management or search infrastructure.

Figure 1: Primal’s solutions and markets

Primal’s Interest Networks for Personalization

Gathering real insight into customer needs and interests is a challenging proposition. Organizations often resort to expensive and indirect means for gathering this data.

Primal’s semantic synthesis technology provides a much more cost-effective and direct approach to understanding individual consumers. We use the terms that consumers use to express their interests, and represent them as interest networks–machine-readable user models.

The output of Primal’s computational engine is semantic data that describes the individual interests of end-users. These interest networks provide the underlying structure that drive more personalized and individualized products and services. These interests can now be processed by machines and software agents to conduct tasks on behalf of the users, much like personal assistants.

The data generated may also be persisted to improve future customer interactions, integrated into controlled vocabularies such as taxonomies, or used to inform the development of content, products, and services.

There are numerous use cases supported by Primal’s machine automation and software agents, including: searching for information, making social connections, creating reports and tracking topics of interest – for whatever specific interests consumers may express.

This interest data may be disposed of immediately after the task has been completed, or the data can be maintained as a model of the interests of each individual consumers—a valuable asset for market analytics and product development.

Developing Custom Solutions using Primal

Primal is the only solution capable of powering rapid product innovation for personalized products and services.

• Primal’s Assistants (software agents and distributable components) power a broad range of sophisticated knowledge engineering tasks, enabling the rapid development of custom solutions.
• Primal  can be integrated without changing our customers’ existing infrastructure.
• Primal’s simple and intuitive design makes it easy for any developer to use this sophisticated computational engine, even if they have no prior experience with knowledge engineering.
• Primal’s real-time, computational approach avoids the monumental costs of big data analysis that have frustrated efforts in the past.
• Primal interacts with unstructured and semi-structured content on the Internet as if the Web were already semantic.
• The interest networks synthesized by Primal may be easily applied to any content that customers wish to incorporate into their solutions.
• Primal can generate semantic data representations of the interests of individuals whether they are expressed directly (as in a search query or a social profile) or contextually (as in browsing behavior or sensing data from a mobile device).
• The data representing the interests of individuals may be retained and augmented with each subsequent consumer transaction (queries or behaviors) as a valuable asset to you and your consumers.
• Primal  has a learning mechanism that reuses the semantic data it generates to learn more about the interests of end-users over time. This means that customers do not have to continually maintain the data in applications that are powered by Primal.

Primal’s Data Services

The following solutions can be used individually or mixed and matched to your individual requirements.

Interest networking for social networking and collaboration

Primal’s interest networking solution fills in the sparse data in social networks. We connect consumers with the information, services, and people that best match their individual interests. This, in turn, supports the development of new value-added services and powerful collaboration experiences.

Read more about Primal’s solution for social networking and collaboration.

Virtual assistants for mobile computing

Primal’s virtual assistants automate time-consuming and tedious tasks. These software agents leverage the rich interest data created by Primal to understand your consumers’ intentions, and work proactively on their behalf. This enables breakthrough mobile experiences that are much more supportive of people on-the-go.

Read more about Primal’s solution for mobile computing.

Discovery tools for vertical and enterprise search

Primal’s discovery solution helps create a smarter and more personalized search experience by expanding consumers’ requests to include related interests. These interests go beyond the literal keywords to represent the meaning behind the requests. By making their requests more expressive and the search response more descriptive, Primal reduces the distance between consumers and content, creating a more productive online experience.

Read more about Primal’s solution for vertical and enterprise search.

Recommendation systems for personalized e-commerce and advertising

Primal delivers highly personalized recommendations that are uniquely tailored to each individual participant, as expressed at the moment when the transaction is being considered. Further, Primal’s recommendations avoid the use of expensive, indirect approaches that raise privacy concerns among consumers. Primal’s personalized recommendations increase conversion rates in an open and transparent way, to create a new kind of shopping experience.

Read more about Primal’s solution for e-commerce and advertising.

Curation and filtering for personalized news and information services

As a fully automated and consumer-directed approach, Primal’s curation and filtering solution increases user engagement, maximizes the value of existing content, and reduces production costs.

Read more about Primal’s solution for news and information services.

Figure 2: Primal is able to support a range of explicit and implicit inputs from end-users