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The Problem

In crowded mobile markets, device manufacturers and carriers are struggling to differentiate their products and services.

Such intense competition requires rapid innovation to leapfrog the competition. The success of platforms like Apple and Android has created a glut of mobile apps, leading consumers to feel overwhelmed with the complexity of the mobile experience.

Consumers spend a great deal of time performing time-consuming tasks on their mobile devices: tracking topics they care about, searching for information, looking for deals, and organizing their daily lives. Conventional approaches to supporting these tasks port awkwardly and inefficiently to mobile devices. Consequently, people are not seizing the full potential of the mobile Web.

Primal’s Solution: Virtual Assistants

Primal enables a breakthrough experience in mobile computing. Primal powers a more satisfying mobile experience by automating common tasks such as tracking news updates, recommending restaurants, and finding product deals that match users’ unique interests.

Rather than trying to cram a Web- or desktop-like experience into a mobile device, Primal works the Web on the consumer’s behalf. Common chores are automated, greatly simplifying the consumer experience.

Primal’s virtual assistants automate these time-consuming and tedious tasks. These software agents leverage the rich interest data created by Primal to understand your consumers’ intentions, and work proactively on their behalf. Familiar applications on the device, such as browsers, news readers, and email clients, may be leveraged natively. This enables breakthrough mobile experiences that are much more intuitive and supportive of people on-the-go.

By pushing these activities off the device to back-end services, disruptive new business opportunities are opened through agent-enabled information services.