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The Problem

Content creation is expensive and time-consuming. News and information service providers, marketing, and customer support organizations are struggling to find cost-effective means of personalizing their services.

Often times, the information requested by consumers already exists, but it is buried within static Web pages. Consequently, content is under-utilized and needlessly duplicated. The problem becomes much more pronounced as organizations try to integrate external Web content and social media within their online presence.

Manual producer-driven approaches cannot keep pace with the demands of personalized services, while crowdsourcing and user-generated content solutions only shift the time and expense to consumers. Consumers demand simplicity and convenience.

Primal’s Solution: Curation and Filtering

Primal powers on-the-fly content curation and filtering, directed by the interests of individual consumers.

Primal’s curation and filtering solution automatically assembles personalized Web pages as digests of existing information, tailored to the interests of individuals. The information may be derived from internal sources, or at your discretion, using content from the open Web.

Primal’s solution is the only fully automated and consumer-directed approach to content personalization. As consumers articulate their interests through their queries and clicks, Primal dynamically structures and organizes content that best matches these interests.

Content from the open Web may be easily integrated within this framework, greatly extending production capabilities as well as helping with customer retention against competition from the Web.

Primal’s real-time capabilities can keep pace with the most demanding environments, including social media.

As a fully automated and consumer-directed approach, Primal’s curation and filtering solution increases user engagement, maximizes the value of existing content, and reduces production costs.