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The Problem

Social networking and collaboration solutions are organized around social connections. But consumers are increasingly demanding services that are organized around their individual interests.

Social networks lack rich data describing interests. The user profiles and media that flow across these networks provide only shallow representations of individual interests.

Social networks connect consumers with information based on their social connections. However, with respect to any specific individual or area of interest, the data available is often sparse. This leaves significant gaps and omissions in the interest graph, reducing the productivity of social and collaborative systems.

Primal’s Solution: Interest Networking

Primal’s interest networking solution fills in the sparse data in social networks. We connect consumers with the information, services, and people that best match their individual interests. This, in turn, supports the development of new value-added services and powerful collaboration experiences.

Primal transforms sparse statements of interests from consumers into the rich data structures needed to power personalized services.

As the only fully automated and consumer-directed solution, Primal can even keep pace with the fire hose of public conversations and social media.

Primal’s solution for generating interest data is designed to work effectively in these demanding real-time environments. The data can also be provisioned in advance to work within the security constraints of organizations, or generated in real-time as consumers are expressing their interests.